Talent Abundance and Marketability
South Africa is rich in musical talent across various genres, and our music is highly marketable both locally and internationally.
Cognitive, Emotional and Community-Building Benefits
Music training and performance have been shown to support cognitive development and can help to boost mental health and emotional well-being among artists. For event attendees, live music experiences help to foster communal harmony and emotional expression.
Economic Impact of Cultural Tourism and Events
Cultural tourism and events can play a crucial role in local economic development. By hosting concerts and cultural events (including in smaller cities), we aim to attract visitors and boost demand for local hospitality services, including hotels, restaurants, and transport. These events will also provide opportunities for local businesses to showcase their offerings, fostering economic growth and enhancing community pride.